Popular Gospel/Juju musician, Yinka Ayefele, MON marked his presence at the annual Notting Hill Carnival in London last week, when he used a masquerade mascot to create awareness for his radio, Fresh FM.
Ayefele, who was accompanied to London by his Publicist and Director, Corporate Affairs and Promotions of Fresh FM, Mr. David Ajiboye, said the move was to be distinct and different among fun seekers at the carnival.
‘I just looked at what we can do differently that will make us attract fun seekers at the carnival and the idea of using a masquerade costume with the name of our station inscribed on it came to my mind. It actually worked because a lot of people were coming to take pictures and make inquiry about the station.
‘We run a global station that can be listened to anywhere in the world that’s why you see us in London using the Notting Hill platform to spread the good news about the station’, said Ayefele.
Meanwhile, the station which commenced full commercial broadcasting last week Monday, at the weekend, gave out new Hyundai cars to eight of its staff.
A release signed by David Ajiboye, the Director, Corporate Affairs and Promotions said the Chairman, Dr. Yinka Ayefele, in fulfilling his promise to the staff gave out new 2015 model Hyundai cars to some of his staff.
‘The Chairman, today, fulfilled his promise to provide mobility to some staff of the FRESH FM by giving out four new 2015 Grand Xcent Hyundai cars, one Hyundai Accent, one Hyundai Elantra, one Ford Edge (SUV) and one Toyota Highlander (SUV). He also presented the entire staff Hyundai H1 model staff bus for the general use of the staff.’
It will be recalled that the Federal Government approved the license of Fresh FM on April 30, 2015 with a transmitting frequency of 105.9MHz, after the singer submitted a bid for the license seven years ago.
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